Why Video Should Be at the Center of Your CX Strategy

Hey folks, it's no secret that customer experience (CX) has become a critical factor in business success. Over the past few years, we've seen a significant shift in the way customers interact with brands, and it's essential for businesses to adapt and transform their CX to keep up.

Customers have become more demanding than ever before. They expect personalized, humanized, and immersive experiences across all touchpoints. Unfortunately, many businesses are struggling to meet these expectations, resulting in low conversion rates, low engagement, and high customer acquisition costs.

One of the primary reasons for this is that many websites still have an outdated customer experience. They rely heavily on static pages, outdated chatbots, and impersonal communication channels that fail to connect with customers.

The gap between what businesses provide and what customers expect has never been more significant. That's why it's essential to embrace modern CX solutions that leverage the latest technologies to create engaging and immersive experiences.

At the forefront of this CX revolution is Bakstage, an award-winning startup that offers a one-stop-shop for modern CX solutions. With Bakstage, businesses can provide intelligent, humanized, and personalized engagements that make customers feel valued and appreciated.

One of the key features of Bakstage is its AI-powered live 2-way video-based immersive engagements. This solution allows businesses to give their customers the attention they expect, all while providing a personalized and immersive experience. Customers can ask questions, explore new features, and receive real-time guidance, all from the comfort of their own home.

But what makes video engagement so important? Well, video has the power to humanize the customer experience. It allows businesses to connect with their customers on a personal level, building trust and loyalty. In fact, 98% of people don't like interacting with dumb chatbots. They want to speak with a real human who understands their needs and can provide personalized recommendations.

Apple is one example of a company that has embraced video engagement to enhance its CX. The company recently launched "Shop with a Specialist over Video," a new live shopping experience that connects customers with retail team members via a secure, one-way video shopping session. Customers can browse the latest models, explore new features, and learn about various financing options, all while receiving personalized guidance from a knowledgeable specialist.

In conclusion, if you're looking to improve your CX and create memorable experiences for your customers, it's time to embrace modern solutions that leverage the power of video. With Bakstage, you can take your CX to the next level, providing your customers with intelligent, humanized, and immersive experiences that will keep them coming back for more.

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